During the review period and 2019, beer in Germany was characterised by a high level of maturity and by changing consumption habits, as many Germans became increasingly conscious of their beer intake. Present scenario of German beer industry For many centuries, beer has been a regular and continuous part of the everyday diet in all levels of society. Beer plays an important role in German culture and with 1400 breweries producing 95.8 million hectolitres of beer annually, beer also plays an important role in the German economy. Supporting this trend was the increasing quality of non/low alcohol beers. Germany's beer industry is shrinking -- for a multitude of reasons. Total beer production volume in German breweries producing up to 1,000 hl in 2018 223,936 hl Detailed statistics ... Jennifer McGavin learned to cook German food while living in Germany for 11 years and has worked in the food industry for many years. The German people have been brewing beer for thousands of years. 1. Request a complimentary demonstration of our award-winning market research today. The German beer market is expected to witness an increased number of mergers during the forecast period. What are the most popular flavours within non-alcoholic beer? However, retail sales in 2020 have increased compared to pre-COVID-19, with consumers forced to stay at home, contributing to the shift to at home consumption. Gain competitive intelligence about market leaders, Track key industry trends, opportunities and threats, Inform your marketing, brand, strategy and market development, sales and supply functions. VAT No. But the Oktoberfest cancellation was a further devastating blow with an impact stretching beyond the festival to the gastronomy and hospitality sectors. The player's volume sales are driven by its brands Schöfferhofer, Clausthaler, Jever Fun and the regional beer brand Ur-Krostitzer. What is the market size of Beer in Germany? The long-term trend of declining beer per capita consumption in Germany continued to unfold in 2019. What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers? German Beer - Pure Beer. Present scenario of German beer industry In this lesson for bartenders and servers, Riegele’s head brewer, Sebastian Priller, sheds some light on the modern German beer industry. 1040587, Euromonitor's Black Friday Sale is now LIVE until Monday 30th November 2020. He began by boiling beer in small quantities in family kettles or wash-boilers, and often, with his wife, retailed it to a German trade in a small saloon. Delivery: Files are delivered directly into your account within a few minutes of purchase. (2012) analyzed the beer industry in China in a Journal article in the case of Scrabbles. Euromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals. Learn hospitality skills for today’s world, including: Copyright © Typsy 2020 All rights reserved, The changing nature of the German beer industry. The research report also projects that the German brewers are likely to invest in the purity and quality of beer, which would increase the prices of the products. Beer is currently the highest consumed alcoholic beverage and one of the most commonly consumed beverages in the world. As the global beer market is brewing up a burgeoning industry, the top 10 largest beer companies in the world continue to dominate the market in 2020. Germany is the home of Oktoberfest, an annual celebration which has been running for 184 years. Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections. Some German beers are strong and made with ale yeast, some British beers are light and foamy. Radeberger Gruppe reminded the top performer in 2019, benefiting from owning regional, as well as international beer brands. Supporting this trend was the increasing quality of non/low alcohol beers. In 1862 John N. Katzenmayer, began to form a new organization that would become the United States Brewers’ Association. After 1890 beer surpassed distilled spirits as the principal source of beverage alcohol in the American market. Not to mention that German beers are also enjoyed worldwide. German Leadership in the Industry. 1. Beer plays an important role in German culture and with 1400 breweries producing 95.8 million hectolitres of beer annually, beer also plays an important role in the German economy. All on-trade sales of products within beer will be impacted by COVID-19 in 2020, as each product area is expected to record a double-digit decline in on-trade volume growth. Introducing enhanced country reports featuring interactive datagraphics, charts and analysis. As it was in Babylonia, so too is the quality of beer in Germany legislatively regulated by the authorities - and beer is still an important source of tax revenue.