These 10 brands are lead­ing the way. They can spend the points on merchandise, Spotify Premium and even gig tickets. But how does that work in practice? It’s a place for music lovers to discuss the industry, suggest ideas to Spotify (in terms of platform improvements), and get user support from the company. An active, engaged brand com­mu­ni­ty can dri­ve inno­va­tion and increase rev­enues and cus­tomer loy­al­ty. While several brands across various industries are still grappling with building an engaging brand community, others have encompassed their efforts into engaging their customers through a robust brand community. What Are The Most Important Leadership Skills In Business? These customers also get to share ideas, experiences, and thoughts among themselves. Well, Spotify have a young, engaged and dedicated fan base who will stand by them forever (see photo!). This site runs on our platform, to introduce you to and keep you up to date with all things Zapnito. The Socialnomics blog spawned from the book, written by Erik Qualman, with the intent of providing short social stories, statistics, studies and surprises about the biz and buzz of tech. All enthusiastic customers of the brand between ages 5 and 95 are free to review proposals, vote for their preferred ones, leave feedbacks and even submit their own personalized design ideas. From the expert direcotries, to event rooms such as 2019's Festival of Marketing - the Oystercatchers Club have cultivated a deeply engaging community for one of the busiest and most evocative industries around. It also enables Spotify’s Rock Star program, which gives users the chance to write helpful posts and answer questions from other users in order to earn points. Why and How To Approach Buying Twitter Likes, Top 10 Sites to Buy YouTube Views & Subscribers, Pinterest: A Gold Mine for Social Media Marketers, Why Custom Content is Essential to Successful Social Media Marketing, A Step-by-Step Guide to Build an On-Demand Appointment Apps for Patients and Doctors. Sephora now has several brand ambassadors spread across the world, and they don’t even have to pay them – thanks to Beauty Talk! 7 Inspiring Examples of Brands that Have Built Robust Communities Corporate identity can be effectively achieved by companies through strategic brand building techniques. Copyright © 2018 Socialnomics. The PlayStation Community allows gamers to interact according to their interests. The community is incredibly interactive, allowing beauty enthusiasts to engage in a personalized manner. Starbucks is well-known for its creative marketing approach including the ‘Give Good’ holiday cup and Tweet-a-Coffee Twitter giveaway. Here are 7 best examples of Brand Communities. It works for Xbox because this is a brand (and an industry) that tends to have customers that are much more than your average enthusiast. Spotify’s community solves a number of business challenges, from customer support to enhancing brand value. There are so many resources available to help you build a community on a budget. This idea has even become more popular in recent times due to the wide acceptance of the online gaming community. Adobe makes a considerable profit from selling creative software like Photoshop and Acrobat, and increasingly renting it via Creative Cloud. This way Cocoweb is building loyalty and encouraging customers to stick around and even invite their friends to the site. Albert Muniz, Jr. and Thomas O’Guinn back in 2001. The PlayStation Community is an amazing platform for dedicated gamers to meet and interact. If you have any questions for me on Zapnito or what we do, I'll be happy to help! A great example of an expert community, supply chain specialists Kinaxis run a closed community that delivers in depth knowledge and insight from both the Kinaxis internal experts and their customers. Who, the brand of course has a forum for already. Apple is the perfect example of how brand communities can be developed and maintained by creating a social movement that reflects the values of your target audience. The community is an avenue for undecided buyers of the brand’s products to meet with previous customers to see what Made furniture really look like. What Are The Best Ways To Stay Social Online During Lockdown? A nice incentive to encourage user generated content. And while there is a multitude of ways to establish a brand, an interactive brand community has shown to be the factor that sets businesses apart – especially the consumer-based firms. Into my third year at Zapnito now, some of my responsibilities include email marketing, running the social media accounts, site/community reporting, event organising and sales assistance. Can Cloud and Data Centers Work in Synergy? PSN was originally intended solely for the PlayStation video game consoles, but its success has led to it launching on smartphones and other smart devices too. Copyright © 2020 Zapnito Ltd 9 Appold Street, London, EC2A 2AP All rights reserved. Here are some examples from both B2B and B2C companies. This community allows Starbucks’ coffee enthusiasts to share their ideas and offer feedback. This won't shock to you I’m sure, but Apple sell A LOT of smart devices and each one ships with Apple Music already installed. How Will Video Content Dominate Social Media Feeds in 2021? There’s no denying that Starbucks is able to learn and evaluate the behavior and preference of its customers through this community. Jessy Troy is the editor, social media enthusiast and DIY junkie maintaining several blogs and earning her living online. This builds a solid “You & Us” relationship with their customers. Each designer page offers a good glimpse into the company, reviews, and projects. One of the best examples of brand communities is the Lego community. Playstation Community How cool! So is this community building only for big brands with huge budgets? Need some inspiration for using online communities to boost your brand? We see it more as a combination of content marketing and thought leadership, but with the key added element of building relationships with people, rather than with a brand. Designers are encouraged to share their own projects and notes. There are many free ways to set up interactive activities for free. Therefore, enabling a network like Behance, puts it at the centre of the creative community, bringing together everything from its essential software to professional socializing. How Pandemic Fueled Unemployment Is Leading to New Interests in Bitcoin, What is The Best Medication for Travel Sickness, Wellness Industry Booming Amidst Coronavirus Outbreak, How to Choose the Right E-Commerce Business to Automate Sales, How to Use a VPN Service on Your Android Apps, Why You Should Improve Your Website’s Mobile Version. As a form of reward, the brand pushes the most popular designs into the market and even compensate the user (designer) with a share of the product sales. Yet Spotify has roughly twice as many paying subscribers to a very similar service. With that, customers can search for products and get all the necessary information they need to make a decision to buy the products or not. The world’s leading professionals have not…. Shifting Your Marketing Resources from Twitter to Instagram? And while there is a multitude of ways to establish a brand, an interactive brand community has shown to be the factor that sets businesses apart – especially the consumer-based firms. We use cookies to help improve your experience. 3. It's like being invited to the most exlusive party in the business, with the literature and multimedia content to go with it! A household name all over the world, it’s spawned a global franchise consisting of movies, video games, and Legoland amusement parks. 15th January, 2015 Join the discussion » 3 comments .